Financial Services

Sezzle: $1.5M ARR in 18 Months

Soon he found himself booking more meetings than any other rep, as well as closing more accounts. Seamless is now a vital part of their lead generation suite. In the last year and a half, he brought in $1.5M in sales, which only includes fee revenues and not accounting for the processing revenue over a lifetime.

$1.5M

ARR in 18 Months Using Seamless

500

Retailers Signed Up Out of 16,000

Loans

Paid Off in Full For His Student Loans

CEO, Brandon Bornancin, Interviewing Ryan Boonstra Video Thumbnail
Ryan Boonstra President's Club Video Thumbnail
7-Figure Award
Interview with
Ryan Boonstra
"I slowly started to notice that I was getting more cell phone numbers than with any other tool. Zoom gave me pretty accurate email data and some office phone numbers. But as we all know in sales, if you're trying to reach a decision-maker, getting them on their cells is the most effective."
Ryan Boonstra
Ryan Boonstra
Account Executive
,
Seezle

Before using Seamless

  • At Blacksmith, the leads he was given often had emails that bounced and inaccurate call data.
  • ​​He tested ZoomInfo but it was tedious and expensive.

After using Seamless

  • ​​Slowly realized that Seamless was getting more cell phone numbers than any other tool, which was great because in sales, you want to reach the decision maker.
  • ​​Signed up 500 out of their 16,000 retailers alone in less than 2 years.
  • ​​Generated $1.5M ARR in 1.5 years.

Ryan works as an account executive at Sizzle, a buy now pay later solution founded in Minneapolis.

Previously, he began his sales career, selling for a company called Blacksmith as a web design and development agency, where they had a sales admin who would help them acquire new leads, and he would run his own cadences on them.

However, the emails bounced and the call data was highly inaccurate.

He also used tools such as ZoomInfo and although it worked well, he found it tedious and expensive.

Results

I slowly started to notice that I was getting more cell phone numbers than with any other tool. Zoom gave me pretty accurate email data and some office phone numbers. But as we all know in sales, if you're trying to reach a decision-maker, getting them on their cells is the most effective.

Each time Ryan tried to call a decision maker or someone below them on the org chart, Seamless was his go to for finding that accurate data.

Ryan found it extremely fast and easy to import into Salesforce.

Soon he found himself booking more meetings than any other rep, as well as closing more accounts.

I've solely signed up around 500 of our 16,000 retailers alone, in the less than two years.

Seamless is now a vital part of their lead generation suite.

In the last year and a half, he brought in $1.5M in sales, which only includes fee revenues and not accounting for the processing revenue over a lifetime.

He has basically paid off all of his student loans, which he was supposed to do over the span of 10 years.

The one thing that I realized, is... it is truly about the output. What you put into whether it be prospecting, or making that extra dial, or going above and beyond to get accurate data is going to get you in a much better position to push the company to heights they've never seen before. But also to make the money that you realize can put you in the life that you want to have.

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