June 15, 2026 — New book available now for pre-order

Turn prospects into high-paying customers and make $100 million dollars

The exact playbook Brandon used to build a $250M AI company — 540 pages of battle-tested sales strategy with zero filler.

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Scale Your Sales book by Brandon Bornancin.
$0 → $250M
REVENUE GENERATED USING THIS EXACT PLAYBOOK
6 Frameworks
PACKED WITH TOP 1% SALES STRATEGIES IN ONE BOOK
540 Pages
PAGES OF BATTLE-TESTED AND PROVEN SALES STRATEGY
47 Chapters
FOCUSED ON HELPING YOU
DOMINATE AT SELLING
1,000+
HOURS WRITING THIS BOOK ON SCALING CUSTOMERS
The author

Brandon Bornancin

Brandon Bornancin is the Founder and CEO of Seamless, the world's best sales software used by hundreds of thousands of salespeople. He built Seamless from $0 to $250M in revenue using the exact strategies in this book.

A serial entrepreneur and 7× bestselling author, Brandon has given away over 1 million books and helped thousands of sales professionals achieve life-changing results. He spent over 1,000 hours writing Scale Your Sales so you could compress decades of learning into 540 pages.

$250M+
Revenue built
7x
Bestselling author
Top 1%
Sales earners before age 30
273K+
MTGs booked by phone
Seamless founder and CEO, Brandon Bornancin
Brandon Bornancin
CEO & Founder, Seamless
The experts are buzzing about Scale Your Sales

Real results. Real salespeople.

Scott Leese
Scott Leese
Scott Leese

Scale Your Sales isn't just another sales book—it's a battlefield manual packed with ACTIONABLE strategies used by real closers making millions. As someone who's built multiple teams that led to exits, trust me: this is the growth hack you've been desperate for. Get it today, implement it tomorrow, and watch your bank account thank you next quarter.

Mark Hunter
Mark Hunter
The Sales Hunter

This is the book that will change your life. Rarely does a book come along that can have a profound impact on your life, this book does just that! When the master at selling and growing a business shares what it takes it makes sense to listen...and apply it! There's little doubt this will become a sales classic people will be reading and learning from for years to come.

Stu Heinecke
Stu Heinecke
Author of How to Get a Meeting with Anyone

I often say, if you can't get meetings, you can't sell. But it's also true that if you can't sell, you'll never scale your business. In Scale Your Sales, Brandon Bornancin breaks that down into a repeatable, scalable process that can be applied across any enterprise.

Victor Antonio
Victor Antonio
Author of Future of Selling

Brandon is a master at building businesses, and in Scale Your Sales, he shares his top strategies. This book is like having him right by your side—learn from the best and start winning!

Art Sobczak
Art Sobczak
Author of Smart Calling - Eliminate the Fear Failure and Rejection from Cold Calling

If you're serious about skyrocketing your sales and dominating your market, then you need this book. Brandon Bornancin doesn't just talk theory—he gives you the step-by-step strategies that have already created massive results, not just for him, but for thousands of sales professionals and business owners. This isn't fluff. It's not outdated sales advice repackaged for the hundredth time. This is the real, tactical, battle-tested playbook to scale your sales beyond what you ever thought possible.

Kendra Lee
Kendra Lee
President of KLA Group and author of The Sales Magnet

If you're new to sales and want a roadmap that doesn't make your head explode, this is it. Brandon breaks it down with step-by-step frameworks, examples, and even homework—yes, actual homework—to help you build a real sales process that scales. As someone who works with companies building their revenue generating systems, I appreciate how clearly this book lays the foundation. It's like Sales 101, but with energy, structure, and no fluff.

Heather Monahan
Heather Monahan
Founder of Boss in Heels

Scale Your Sales is the ultimate playbook for anyone who refuses to settle for average in sales. If you're ready to become a top 1% performer… If you're ready for predictable, repeatable, and scalable sales success… This book shows you the way. Get ready to outwork, outlearn, and outsell the competition.

Elyse Archer
Elyse Archer
Founder & CEO, She Sells

Predictable, consistently increasing sales is the goal for all successful sales leaders and entrepreneurs, and Brandon's book teaches you exactly how to turn that dream into a reality, step by step. This is THE playbook to scale your sales.

Alice Heiman
Alice Heiman
Sales Strategist and Host of Sales Talk for CEOs

Brandon knows what it takes firsthand. His struggles lead him to change his mindset, make a plan and relentlessly follow it. In the book he shares how he did it with plenty of examples and homework for those of you who are ready to jump in. There's no mystery here. Brandon lays it all out for those who are willing to take extreme ownership, do the hard work and win.

Reg Nordman
Reg Nordman
Rocket Builders

It was such a treat to read this book. It is comprehensive without being wordy, pragmatic and practical. It is useful for the salesperson from the beginning to the sales manager. He respects the client while helping the salesperson keep the momentum. Every chapter is worth studying and reviewing.

Paul Reilly
Paul Reilly
Best-selling author of Selling Through Tough Times and Value-Added Selling

Brandon Bornancin has written a gem of a book—packed with practical, actionable advice for sales professionals at every level. What sets this book apart is Brandon's powerful mental approach to selling, particularly his insights on eliminating limiting beliefs. It's a must-read for anyone serious about elevating their sales game.

Elinor Stutz
Elinor Stutz
International Bestselling Author of Nice Girls DO Get the Sale: Relationship Building That Gets Results

Scale Your Sales is a 'must-read' for those who want to be successful with their endeavors. The introduction states that mindset is everything, and the initial words in Chapter 1 declare, 'Everything in life is a sale,' which is 100% true. The book is easy to read, providing insights to succeed in life. We must examine our habits, thinking, strategies, and outreach to contemplate how we may improve to advance far beyond current goals. Committing to learning underlies success; seriously embracing the book content is an excellent way to begin.

Lee Salz
Lee Salz
Sales management strategist and author of The First Meeting Differentiator

If you're serious about driving sales growth—and who isn't?—this book is a must-study, not just a must-read. Packed with powerful, actionable strategies from prospecting to closing, it's your roadmap to exponential sales success!

Fred Diamond
Fred Diamond
Sales expert, coach, and co-founder of the Institute for Excellence in Sales (IES)

Few people in the sales performance improvement world are as committed to sales professionals achieving their dreams as Brandon Bornancin. This book, this masterpiece, is a step-by-step guide for them to take to get past obstacles and objections, blocks and boulders, and hindrances and hurdles to the promised land of exceeding sales quota and budgets. Congrats to everyone who reads this book and applies the lessons Brandon shares.

Anthony Iannarino
Anthony Iannarino
Author of Elite Sales Strategies

It is one thing to win a big deal, but it is something else to scale up your sales consistently. Let Brandon give you the blueprint for scaling up.

Barbara Weaver Smith
Barbara Weaver Smith
Founder & CEO, The Whale Hunters

Scale Your Sales takes you from mindset to minutia, from discipline to daily habits, and from your goal to 10x your goal—and absolutely everything in between. Brandon's goal is 'to transform how you think about success and how you sell.' He'll get you to set massive goals and then divide them into what you need to do daily to achieve them. He explains the math of sales, the math of scale. I've never read anything about scaling that dealt with what has to happen every day, day after day. It's how Brandon and his team scaled Seamless to $250M in sales over only a few years. The book is an incredibly detailed journey of how to scale sales, or anything else. Everyone needs this book, but if you are a producer, you need it now.

Dan Seidman
Dan Seidman
Best-selling author of Sales Autopsy

Are you one of those sales pros hungry for useful tips? Let Brandon feed you. Using deep access to AI, he has gathered massive information on what works in today's selling arena. My favorite moments in Scale your Sales? 20 chapters on objection-handling. You'll find a ton of ways to eliminate resistance that ends conversations. Not interested? Too much money? Call later? Move past them all. Get this book for some sweet cherry picking of the best ideas on the planet.

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Brandon and another man holding up and pointing to Scale Your Sales by Brandon Bornancin.
Who this book is for

If you sell anything, this book is for you

Whether you're chasing quota or chasing $100M — this is the exact system.

Business owners

Whether you’re bootstrapping your startup or leading a fast growing company, this book will teach you how to create scalable sales systems that generate predictable revenue. Learn how to build winning teams, implement the right tools, and craft a playbook that fuels exponential growth. Scale Your Sales will empower you to scale your business faster than you ever imagined.

Sales leaders

As a sales leader, this book offers proven frameworks for hiring the right talent, developing scalable processes, and utilizing data-driven strategies to optimize team performance. With Scale Your Sales, you’ll learn how to set your team up for long-term success, inspire them to exceed expectations, and scale your sales organization to new heights.

Salespeople

If you’re a salesperson looking to crush quota and climb to the top 1% in your industry, this book is your ultimate guide. Whether
you’re struggling to get leads, handle objections, or win deals
consistently, Scale Your Sales will give you the techniques to achieve
predictable success.

Marketers

This book will help you understand what it takes to create campaigns that attract high-quality leads and support sales efforts effectively. By learning the sales strategies in Scale Your Sales, you’ll gain a deeper understanding of your audience’s pain points and buying triggers, enabling you to craft messaging that converts prospects into loyal customers.

Two women holding Scale Your Sales by Brandon Bornancin.
Man holding up and pointing to Scale Your Sales by Brandon Bornancin.
Man holding up and pointing to Scale Your Sales by Brandon Bornancin.
Four men holding up and pointing to Scale Your Sales by Brandon Bornancin.

Operations

If you’re looking to help your sales team execute more efficiently, this book will give you the frameworks and metrics to streamline operations and fuel business growth.

Customer success

Scale Your Sales will teach you how to identify growth opportunities
within existing accounts, strengthen customer relationships,
and collaborate with sales to uncover cross-sell and upsell potential.
By mastering the strategies in this book, you’ll not only help
your customers achieve their goals but also drive long-term value
and revenue for your organization.

Recruiters

Understanding the skills, habits, and mindset of top-performing
salespeople will help you identify and attract the right candidates
for your organization. Whether you’re hiring for startups or large
enterprises, the lessons in Scale Your Sales will give you an edge in
finding and onboarding exceptional talent.

Anyone looking to acquire more customers

Whether you’re in sales, marketing, or even running your own company, acquiring customers is the #1 key to your success. This book is a roadmap for finding opportunities, building relationships, and closing deals.

Order your copy
Scale Your Sales book by Brandon Bornancin.
Inside the book

6 parts. 47 chapters. Every play you'll ever need.

Built from building a $250M company and hiring 1,000+ sales professionals. Every script, system, and strategy — zero fluff.

1
PART 1 · 3 CHAPTERS

Operating principles

The mindset, habits, and non-negotiable principles that separate the top 1% from everyone else.

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Everything in Life Is a Sale

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Success Habits

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Crush Your Limiting Beliefs

2
PART 2 · 11 CHAPTERS

Prospecting

Every strategy for finding, engaging, and booking qualified meetings — cold call, email, LinkedIn, multi-channel.

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Millionaire Sales Math (Ch. 4)

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Four Prospecting Plays (Ch. 8 — free)

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Cold Calling: From Cold to Sold

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Email Prospecting That Actually Works

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LinkedIn: Turn Connects Into Profits

3
PART 3 · 10 CHAPTERS

Pitching

From compelling discovery to perfect demos, pricing playbooks, and ROI selling that wins committees.

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Sales Discovery: Find the Pain

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The Perfect Demo: Pitch Like a Pro

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ROI Selling & Business Cases

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The Pricing Playbook

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Selling to Buying Committees

4
PART 4 · 15 CHAPTERS

Sales objections

20 dedicated objection chapters with battle-tested scripts for every pushback — word for word.

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"I'm Not Interested" — full playbook

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"It's Too Expensive" — full playbook

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"I Need to Think About It"

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"I Need to Talk to My Boss"

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+ 11 more complete playbooks

5
PART 5 · 4 CHAPTERS

Closing

The money is in the follow-up. Master turning "maybe" into signed contracts.

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The Money Is in the Follow-Up

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Close or Lose: Nothing Else Matters

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Yes, I'm Ready to Buy

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Unresponsive Prospects

6
PART 6 · 4 CHAPTERS

Scaling to $100M+

The 4-pillar blueprint — People, Data, Tech Stack, Playbooks — that created Seamless.AI's $250M growth engine.

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People: Hire Top Performers

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Data: Measure What Matters

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Tech Stack: Turbocharge Sales

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Playbooks: Scale Without Guesswork

Brandon Bornancin writing in a notebook.
Part 4 - Chapters 25-39

20 objection chapters. Every answer. Word for word.

No other sales book dedicates 15+ full chapters to the scripts for every objection you'll face. Each one is a complete battle-tested playbook.

CH. 25

How to overcome any objection

CH. 26

"I'm not interested"

CH. 27

"Already working with someone"

CH. 28

"It's too expensive"

CH. 29

"Send me more information"

CH. 30

"I'm not the right person"

CH. 31

"I need to talk to my boss"

CH. 32

"I need to think about it"

CH. 33

"I don't have time"

CH. 34

"How much is it?"

CH. 35

"Tell me more"

CH. 36

"Who is this?"

CH. 37

"Call me back later"

CH. 38

"I'm in a meeting"

CH. 39

"Yes, I'm interested!"

Bonuses

Q&A Bank: Never Get Stumped

15 dedicated chapters

with hundreds of word-for-word scripts covering every objection across cold calls, emails, LinkedIn, and live demos. Never be caught off guard again.
Buy now
Why this book is different

Not just a book. A training program.

Built from building a $250M company and hiring 1,000+ sales professionals. Every script, system, and strategy — zero fluff.

01

Word-for-word scripts

Not frameworks you have to guess at — actual scripts for cold calls, emails, LinkedIn DMs, voicemails, demos, and closing conversations. Use them tomorrow.

02

Real proof from Stripe & Salesforce

Screenshots pulled directly from Brandon's CRM and payment processor — not hypothetical. Meetings booked, customers won, revenue generated. You can see the numbers.

03

20 dedicated objection chapters

The only sales book with an entire section devoted to every objection you'll ever face — each one with multiple counter-scripts and complete battle-tested playbooks.

04

$0 → $250M blueprint

Built from Brandon's actual journey, including what a PE firm (Spectrum Equity) taught him about going from $10M to $100M+. This is the real playbook, not theory.

05

AI coach bonus access

Free access to the Seamless Coach at seamless.ai/Training — AI that helps you build follow-up sequences and closing plays directly from the book's frameworks.

Training resources available.
Every chapter includes

Homework that makes it stick

Scale Your Sales isn't passive reading. Every chapter ends with action assignments that turn strategy into muscle memory. Here's an example from Chapter 11:

1

Write a cold call script using the 8-step framework for a decision-maker at a target company in your industry

2

Record yourself leaving the voicemail. Does it sound confident, clear, and under 30 seconds? Keep refining until it's perfect.

3

Use it in the field, measure performance, and build your arsenal of personalized scripts for each persona and industry

Buy the Scale Your Sales book today
President's Club Awards

We celebrate every milestone

Hit a revenue milestone using the strategies in this book?

Brandon Bornancin holding up the six and seven figure President's Club awards.
🥉
SIX FIGURE CLUB
$100K
The starting point
🥈
SEVEN FIGURE CLUB
$1M
Mastered the playbook
🥇
EIGHT FIGURE CLUB
$10M
The big leagues
🏆
NINE FIGURE CLUB
$100M+
Legendary status
FAQ

Your questions, answered

Still asking? Talk to a human.
Available now on Amazon

Stop guessing. Start scaling.

47 chapters. 6 frameworks. 20 objection playbooks. The $0 → $250M blueprint — yours today.

By submitting this form, you agree to our Terms of Use, Privacy Policy, and consent to receiving marketing communications from us.

Thank you! Your submission has been received!
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Scale Your Sales book by Brandon Bornancin.
June 15, 2026 — New book available now for pre-order

Get your copy of Scale Your Sales

The exact playbook Brandon used to build a $250M AI company — 540 pages of battle-tested sales strategy with zero filler.

By submitting this form, you agree to our Terms of Use, Privacy Policy, and consent to receiving marketing communications from us.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Scale Your Sales book by Brandon Bornancin.
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