Technology

Arena: $2M in Sales in 2.5 Years

Anthony fell in love with Seamless and has taken it with him to each of the three organizations he's worked at since. Anthony would upload lists of phone numbers into a dial automation and then leverage the dialing tools to navigate his way within entire corporations.

$2M

In Sales In 2.5 Years Using Seamless

$1.2M

Of Contracts From 11 Customers

3 Orgs

Taking Seamless.AI With Him For Leads

CEO, Brandon Bornancin, Interviewing Anthony Walsh Video Thumbnail
Anthony Walsh President's Club Video Thumbnail
7-Figure Award
Interview with
Anthony Walsh
"Being able to drive all of this revenue and all of this sales over the years, I would say it's made me a more, credible and trustworthy salesperson. When reporting to VP, CEOs, when I say I'm going to get ahold of somebody with Seamless, I could do that."
Anthony Walsh
Anthony Walsh
Head of Business Development & Partnerships
,
Arena

Before using Seamless

  • Anthony had little sales resources, so he was forced to do a lot of prospecting only using LinkedIn, when he didn't have the budget for big name tools.
  • ​​Before using Seamless, Anthony would actually try to guess what the prospect's emails would be before having their mobile numbers.

After using Seamless

  • ​​Anthony fell in love with the tool, and has taken it with him to each of the three organizations he worked at since.
  • ​Using Seamless, Anthony sourced $1.2M of contracts with 11 customers at Mintigo.
  • Closed $650K from just two customers at Plug and Play.
  • ​And closed another $200K with his current company Arena.

3 Organizations & Still Love Seamless

Anthony Walsh is the Head of Business Development & Partnerships at Arena, a real-time customer engagement solution for micro-personalization. They have a couple of consumer facing apps, one being a live chat, and another being a live blog for publishers, entertainment companies, sporting bodies, etc.

Arena allows these consumer-facing organizations to learn about the content being consumed by the end user and published through their live chat.

Anthony's career in sales over the last 5 years has been in Silicon Valley between venture capital firms and startups, and their firms that have been funded, so his first quota carrying sales experience was with Mintigo.

They were a tight knit team, and a little scrappy. So they were forced to do with the little resources they had.

When he first started at Mintigo, because they had little resources, they had to do a lot of prospecting over LinkedIn since they didn't have any budget for big name tools. This entailed a lot of guesswork for people's office emails.

One day, Anthony was recommended Seamless from a colleague and thought he might as well give it a shot.

Results

There are some people that I contact and they say, how the heck did you get my phone number? I tell them, I just did a little bit of research on them, so yeah. That's a huge compliment.

Anthony fell in love with Seamless, and has taken it with him to each of the three organizations he worked at since.

He used it to cold call an organization. He uploaded the list of phone numbers into a dial automation, leveraging dial tools to navigate his way within corporations. This resulted in just over a $1.2M in sales from 11 customers at Mintigo.

After that he closed an additional $650K in revenue from two customers at $300K deals a piece.

He used to be the only one doing research and intelligence gathering with Seamless. Now his whole team uses it.

At Arena, he's only been there for 6 months and are evaluating a contract for $200K with one of the largest digital marketing and media agencies out of Japan.

So far, Anthony generated $1.2M with Mintigo, $650K with Plug and Play, and $200K with Arena.

At Plug and Play, he was the first and single user of Seamless, and then it blew up in expansion across 200 users throughout the whole organization.

There were days at Plug and Play where he would sit down and do a cold calling sprint for maybe 45 minutes to an hour, contacting up to 50 people. And every person he reached at the other end of the phone agreed to learn more about the products and services he was selling.

He believes that he would not have been able to credit any of his success if it weren't for Seamless.

Being able to drive all of this revenue and all of this sales over the years, I would say it's made me a more, credible and trustworthy salesperson. When reporting to VP, CEOs, when I say I'm going to get ahold of somebody with Seamless, I could do that.

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