• Key Sales Skills For Any Sales Position | Seamless.AI

    Brandon Bornancin
    ON JULY 12, 2018

    Sales leaders are faced with many challenges when deciding who the best hire is for their sales team. Similarly, a salesman may be working towards a promotion or better company and must always be improving his skills in sales.

    While experience, personality and network will always be important characteristics of a successful salesman, these key sales skills are the best to gauge the development potential of a top salesperson.


    Successful businessman are always striving to improve. This is accomplished through consistent learning, trial and error. Listening to advice from others, implementing new strategies and optimizing the results.

    As a sales leader, you don’t want to tell your Account Executives’ to just pitch and close deals. Show them how to pitch and close deals, word for word. Don’t tell your outside sales reps to pitch and close sales. Show them how to pitch and close sales. Don’t tell them how to fish, show them how to catch all the Whales. Do you want the wall covered with a few minnows or do you want the wall covered with 100lb Marlins?

    Enthusiasm & Energy

    The profession of sales brings with it 1,000 obstacles and challenges. The only way to overcome these challenges is by staying positive, working hard and always looking for solutions, not problems.

    The best salespeople have positive, “do whatever it takes, there is always a solution out there, we just have to find it” attitudes.

    I would rather hire salespeople who have a lot of training ahead of them but are always positive and hard working, than the salesperson with a lot of connections that is constantly negative.

    Negativity is cancer to a sales team that kills productivity, collaboration, communication and revenue. Nobody likes people who are negative, complain all the time, make excuses, always find problems not solutions, you name it.


    Be the salesperson that finds solutions, not problems. A positive problem solving attitude in sales makes the sales dream team work.

    Sales directors already have problems they are dealing with on a daily basis, they don’t need someone complaining about finding another. Find solutions to sales problems. If you have an urgent problem, come to your boss with a few recommended solutions to resolve it.


    All champions put in the work before they became legends. The daily grind separates the winners from the rest. Every day, every week, every month and every year you have the opportunity to find and acquire new customers. Go get it and go make it happen.

    You never need to be the smartest person in the room, just outwork everyone else.

    Sales success is the sum of small efforts repeated day in and day out.

    Hustle beats talent when talent doesn’t hustle all day, every day. Sales success is the sum of small efforts repeated day in and day out. 



    We are able to get an understanding for the candidates before interviewing any Sales Development Representative, by providing them with our top sales scripts, sales objections scripts and a few FAQs.

    During their interview, we have them prospect, pitch and try to close us on meeting with them.  If they can’t study the pitch and perform well during that first interview, they probably aren’t a great fit. We also ask them to prospect a few companies to see if they can setup appointments before the interview.

    This exercise isn’t about memorizing the value propositions perfectly; it’s all about the prospect’s ability to put in the work.

    Are they willing to study the scripts, practice pitching and ultimately close us on meeting with them?

    This one interview tactic will save sales leaders hundreds of hours hiring and firing the wrong sales development representatives. The best of the best will work their ass off.

    You should now have a better understanding of the key sales skills of a successful salesperson. Improving these skills will help you become best you can be at sales. Pair these key sales skills with our FREE SALES CONTACTS SOFTWARE to find company contacts and fill your pipeline today!

    About the Author
    Brandon Bornancin
    Brandon Bornancin

    Brandon Bornancin is a serial salesperson, entrepreneur, speaker, author and strategist who is obsessed with helping people maximize their sales, income and potential. Throughout his career, he studied the greats and become a top 1% performer and seven figure earner.

    Now Mr. Bornancin develops sales technologies and strategies to help companies crush sales quota’s at thousands of companies spanning Google, eBay, IBM, HP, Amazon and hundreds of others. He advises many of the world’s top-performing companies on the strategies required to build repeatable, scalable and predictable sales teams. He is recognized among the industry as one of the most up and coming Influential sales and marketing leaders in the industry.

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