It's Spring 2015 and a trip to the ancient city of Meknes, Morocco near the Atlas Mountains sparks the beginning of an exciting journey for Ameera London’s British founder, Nabil Abbaze.

Meknes hosts SIAM: Salon International de L’Agriculture au Maroc – the nation’s expansive and infamous annual agricultural exhibition. At the tradeshow Nabil was fascinated by the lustrous hair, sleek nails and glowing skin of the Berber women at the Argan Oil stands. Impressed by the rich heritage behind their products, he visualised the potential for pure organic products, crafted from high quality ingredients, formulated following ancient Moroccan beauty secrets to be launched on an international stage.

Returning home to West London energised by his discovery, together with his family he spent the following months researching and developing what would later become the dynamic Ameera London brand as it is known today – hugely popular in Morocco and an internationally recognised organic beauty business. 

Launched in March 2016 and named after his daughter (Ameera means ‘princess’ in Arabic) and her birthplace London, Ameera London is a successful family run business with London roots and prides itself on its Moroccan heritage. 

Ameera London’s passion for ancient Moroccan beauty secrets is coupled with a desire to empower and instil confidence in women of all ages and skin types through their inner and outer beauty.  The team strives to share its love for North African skincare regimes with social media trendsetters and enthusiasts.  In the coming months Ameera London hopes to spread our beauty philosophy further by opening our first store in central London.

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