Sales

3 Highly Effective Cold Call Tips Backed by Data

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Mason Johnson
February 25, 2022
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1

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Cold calling is something that we’re both familiar with  — we’ve both probably have done it at some point in our careers.

If you listen to LinkedIn discussions you would think cold calling is no longer an effective strategy.

I’m here to tell you that’s dead wrong, and that cold calling is extremely effective in 2022.

Don’t believe me? Then check out these stats:

  • 69% of buyers have taken calls from new companies in the past year
  • Over half of senior-level buyers and decision-makers prefer to be contacted via the phone vs email

Clearly, cold calling is an especially important skill to master, because if you can be successful, you will have a huge competitive advantage over your peers.

But, without the right skillset and training, you’ll fail to get through to the decision-makers you need. So here are 3 tips and tricks you can use to maximize your cold call results

1. Use Call Scripts

You need to use call scripts. Plain and simple. Just do your best to not sound like a robot. Take the time to understand your narratives and delivery so you can feel comfortable when presenting your product or service.

If you need help coming up with your cold call scripts, download 5 of our top performing scripts here!

2. Pitch at the Right Time

Experiment with your calling schedule to find the best time for your prospects. Our research shows that mornings are the best time to make your calls.

Graph showing the best time to make cold calls. Morning success rate: 52%. Afternoon success rate: 39%. Evening success rate: 8%,

Keep in mind that the best time may differ from persona to persona. 

3. Production Over Perfection

On average, it takes up to 8 touches to generate a meeting or other conversion from cold calling. Be consistent with activity and results will follow.

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