• Take The Emotion Out of Sales Follow Up

    Brandon Bornancin
    ON JANUARY 8, 2017

    Take The Emotion Out of Your Sales Follow Up:



    Hello! It’s Brandon Bornancin your host of sales strategies, tips and best practices to crush quota. Today I want to talk about taking emotion out of your sales follow up.


    It’s hard not to get emotional when you are working hard to deliver value to prospects and they consistently blow you off. The best way to avoid getting emotional or blocking yourself from following up is to write all your messaging in advance.


    When you write all your messaging in advance, you can just utilize those templates and shoot them off to your prospects. It doesn’t matter if it’s follow up message 5 or follow up message 52, you remove all emotion out of the equation for follow up and just execute.


    As you look to maximize the amount of appointments you book in sales development, take the emotion out of your follow up by writing all of your follow up scripts in advance.


    And lastly – I’d like to close with a quote from Howard Schultz, the CEO of Starbucks.


    He recently stated in a forbes interview ” ” Iwas turned down by 217 of the 242 investors initially talked to. You have to have a tremendous belief in what you’re doing and just persevere.”


    That’s incredible follow up and not letting emotions hold him back from success.


    Thanks for tuning in. It’s Brandon Bornancin, your host of sales strategies, tips and best practices to crush quota. I’d love to hear in the comments section below strategies that you leverage to take the emotion out of follow up.


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    About the Author
    Brandon Bornancin
    Brandon Bornancin

    Brandon Bornancin is a serial salesperson, entrepreneur, speaker, author and strategist who is obsessed with helping people maximize their sales, income and potential. Throughout his career, he studied the greats and become a top 1% performer and seven figure earner.

    Now Mr. Bornancin develops sales technologies and strategies to help companies crush sales quota’s at thousands of companies spanning Google, eBay, IBM, HP, Amazon and hundreds of others. He advises many of the world’s top-performing companies on the strategies required to build repeatable, scalable and predictable sales teams. He is recognized among the industry as one of the most up and coming Influential sales and marketing leaders in the industry.

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