• Improve Your Sales Pitch With This Strategy

    Brandon Bornancin
    ON JULY 12, 2018

    Research the prospect’s customers and name drop them in your sales scripts (call / email / social touches).

    For example, Marketo spotlights LiveIntent, Eventbrite, Kaiser, Glassdoor etc. These are the customers they are most proud of.

    When you are prospecting Marketo, name drop these customers and their innovative marketing automation solutions and how you can help them become the leaders in the space.

    When reaching out, reference a prospect’s client roster takes 2 seconds of research and goes a long way to spotlight the great work they deliver for their top customers.

    This is a golden bow and arrow. Use it to hunt those whales in sales development.


    About the Author
    Brandon Bornancin
    Brandon Bornancin

    Brandon Bornancin is a serial salesperson, entrepreneur, speaker, author and strategist who is obsessed with helping people maximize their sales, income and potential. Throughout his career, he studied the greats and become a top 1% performer and seven figure earner.

    Now Mr. Bornancin develops sales technologies and strategies to help companies crush sales quota’s at thousands of companies spanning Google, eBay, IBM, HP, Amazon and hundreds of others. He advises many of the world’s top-performing companies on the strategies required to build repeatable, scalable and predictable sales teams. He is recognized among the industry as one of the most up and coming Influential sales and marketing leaders in the industry.

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