• Increase Sales With Social Listening

    Brandon Bornancin
    ON JANUARY 2, 2017

    Learn how to increase sales with social listening:



    Video Transcript:


    How To Increase Sales with Social Listening


    Hello! It’s Brandon Bornancin your host of sales strategies, tips and best practices to crush quota. Today I want to talk about social selling and using social monitoring and listening to identify new opportunities.


    By now we know social media isn’t just used as a big sales push platform to shout everything you are looking to broadcast. Social selling is all about building productive relationships with your audience and reaching out to the right people at the best time with the most meaningful and insightful content.


    To effectively accomplish this, you need to be great at social listening. Social listening is the process of tracking conversations around specific keywords, phrases or categories, and then leveraging them to build new relationships discover qualified sales opportunities and to create content for those audiences.


    An example of how you can start leveraging social listening to build new relationships and opportunities is to search for tweets on Twitter that are requesting recommendations for help with the products, services or solutions that you provide. There are always people looking for recommendations on the best companies to hire.


    You can easily listen and see if anyone is requesting recommendations in your field by leveraging the advanced search feature on Twitter. To do this, go to twitter.com/search-advanced


    The advanced search fields you want to make sure you fill in are “All of these words”. For example, at Seamless we listen for people who are looking for sales intelligence platforms, lead generation software, competitors, you name it.


    Then when you find someone on twitter looking for a recommendation in your field, you can introduce yourself and help them by giving them valuable content, advice and recommendations for what they are looking to accomplish.


    Social listening is a great way to maximize your social selling success and by listening for strategic keywords that are used by your audience across the socialsphere, you will be able to identify new hot opportunities right at the time your audience is looking to purchase.


    Thanks for tuning in. It’s Brandon Bornancin, your host of sales strategies, tips and best practices to crush quota. I’d love to hear in the comments section below any social listening strategies you’ve leveraged to find new opportunities that fill the funnel.


    Make it a great day!



    Thank you for watching! I hope that you find these daily videos of value. Get the latest and greatest by connecting with me here on LinkedIn or subscribing to our blog here. Don’t forget to share this post with others that need to hear it. Your comments and shares are my oxygen, so BIG thanks for stopping by and don’t forget to say ‘hello’ or ‘what’s up’ in the comments section below as well as share any strategies that you think would benefit our network.


    About the Author
    Brandon Bornancin
    Brandon Bornancin

    Brandon Bornancin is a serial salesperson, entrepreneur, speaker, author and strategist who is obsessed with helping people maximize their sales, income and potential. Throughout his career, he studied the greats and become a top 1% performer and seven figure earner.

    Now Mr. Bornancin develops sales technologies and strategies to help companies crush sales quota’s at thousands of companies spanning Google, eBay, IBM, HP, Amazon and hundreds of others. He advises many of the world’s top-performing companies on the strategies required to build repeatable, scalable and predictable sales teams. He is recognized among the industry as one of the most up and coming Influential sales and marketing leaders in the industry.

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